brand identity / 2026
Case study — logo & identity
rogue
house
A creative collective, so the mark had to read as a group and not as one person. The drawing phase ran wide and stayed loose — pushing the letters until they stopped behaving like letters and started behaving like blocks, nodes, and rooms.
The brief, in four words
- dynamic
- curious
- bold
- divergent
the drawing
phase
3 directions
from the
drawing phase.
organic house
connected nodes
building blocks
refinement
Six resolved explorations — hover to index
01
02
03
04
05
062 style
variations
one final
stamp
