Forty years of practice needed a new look.
A firm with an established reputation and a blank slate.
Tradition, without looking dated. Timeless, not trendy.
Noboa Torres was born from the split of Noboa, Peña & Torres, a move to establish an independent firm in Guayaquil with an identity of its own.
The challenge was to create a brand image that balanced established and trusted with fresh and current.
- Naming
- Visual identity
- Brand system
- Website and app
- Guidelines
Ideation kickoff on paper.
Sketching is a fast and effective way to visualize ideas and pinpoint concepts that show potential while widening the breadth of the initial exploration.
Three directions.
Each direction led with a different value: bold, classic, or bespoke. The real question was which of those the firm most wanted to be known for.
The name was the answer.
"NT Legal" was efficient and clear, but it held back the firm's own history: 4 decades of practice and a highly respectable reputation.
The legacy was the asset. The logo became a handwritten signature: unrepeatable, unmistakable and closed with authority by a period.
Five color options. One right pick.
Each candidate got a quick mockup for a more tangible feel. This exploration helped define the firm's true colors.
One signature, three moments.
The handwritten stroke defines the identity. The monogram compresses it into a memorable stamp, and the point it ends on becomes the system's unique icon.
The signature
The Stamp
The period
Wine identifies. Type establishes voice.
From a signature to a working brand: on screen or in hand.
